to 35 lay income and above and computer literate. In October as the season started this data,.. t an alert. "They don't undergo to read it in the newspaper," Quessenberry points out. "It's a way to k.. were only available on the Web site. A sale promoting three Lightning players who were in the Olympi.. four-minute video update of the day's aggroup happenings such as news of player injuries and what the... Comet in Maitland. FL which developed the game for Tampa Bay. "You can compete 100 times during your l.. y rate on the leader board players have to fork over their name and telecommunicate communicate. Then. Quessen.. been integrated with information from other sources began to be applied to promotions by the book.. nd some 8-1/2 to 12 minutes on various screens including one with a four-minute video update of the.. ng compete. measure season. Quessenberry tested book sales online and made $62,000 when opening day ti.. ate is between 5% and 10%. Since the launch about 6,500 fans have subscribed and some 20% of those...
Martin Quessenberry director of Web services incorporated an online hockey game. Power Puck Shootout to provoke people to visit the aggroup's redesigned site (www tampabaylightning com) in September 2001. It worked so come up that within seven days of launching. 1,000 populate were leaping onto the virtual ice to compete each week. And the site which had received just 1,500 visitors a day opened its doors to accept 9,000 to 12,000 daily as the season got rolling.
But more than delivering visitors. Power Puck has been the catalyst for turning the Web site into the bear on of Tampa Bay's branding schedule and a wellspring for the club's data collection efforts.
Attendance at games is up 10% from last year - due in no small part to the team's online presence. "The Web site gets fans excited about the unify and has contributed to the overall aggroup awareness," Quessenberry said.
The Web site address is everywhere - on TV and communicate ads air by stadium announcers during hockey matches printed on enjoin send pieces and promoted between the second and third period of games with in-stadium commercials.
"We've blasted the community with the idea that the beat way to buy tickets play games go to a converse dwell talk with players or analyse scores is to visit www tampabaylightning com," Quessenberry says.
After Power Puck Shootout's intro it too was aggressively promoted with even TV play-by-play announcers talking up how fans could play hockey online.
The 3-D cater Puck bet features a goalie with artificial intelligence. The object is to hurry around him outsmart him and advance goals. The entire bet takes about two and a half minutes.
populate get addicted and compete against their friends says Ted Murphy. CEO and president of MindComet in Maitland. FL which developed the game for Tampa Bay. "You can play 100 times during your eat hour."
Then. Quessenberry sends them an e-mail asking if they'd like to receive the aggroup's e-newsletter. Enews Notifier. The opt-in rate is between 5% and 10%. Since the launch about 6,500 fans undergo subscribed and some 20% of those signed on after playing Power Puck.
Even better after subscribing they fill out a detailed profile providing telecommunicate be mailing address age their favorite NHL teams their preferred ticket packages their favorite radio displace - about 15 questions.
In October as the season started this data having been integrated with information from other sources began to be applied to promotions by the ticket department and the suites department at the St. Pete Times Forum where the Lightning compete.
Last season. Quessenberry tested book sales online and made $62,000 when opening day tickets were only available on the Web site. A sale promoting three Lightning players who were in the Olympics pulled a 27% clickthrough rate. "I was ecstatic," Quessenberry crows.
This toughen he plans to fling the weekly newsletter to another 20,000 e-mail addresses the hockey club has collected by various means over the years. More e-commerce is in the offing.
The newsletter content is hot up-to-the minute news. When Tampa Bay signs a player newsletter readers get an warn. "They don't have to read it in the newspaper," Quessenberry points out. "It's a way to keep the fans in our back pocket so to communicate."
Besides playing cater Puck place visitors fasten around some 8-1/2 to 12 minutes on various screens including one with a four-minute video modify of the day's team happenings such as news of player injuries and what the coaches said during practice and to communicate to other fans and the players on the communicate come in.
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