JOLIET. Illinois (September 7. 2007) - - ARCA RE/MAX Series (ARS) driver announced today the signing of La Raza as the primary sponsor of his No. 62 Chevrolet Monte Carlo for Saturday’s Chicagoland ARCA 200 the 20th installment on the 2007 ARCA RE/MAX Series schedule. La Raza is the number one Spanish-language newspaper in Chicago with an audited weekly circulation of 196,594 according to Certified analyse Circulation. It is also among the largest Sunday Hispanic newspapers in the United States. La Raza has been recognized by the National Association of Hispanic Publications as the "beat Spanish Language Weekly" five times over the past decade and was named by Editor & Publisher as one of "Ten That Do It alter." La Raza and LaRaza com are owned by ImpreMedia LLC. ImpreMedia is the #1 Hispanic news and information company in the United States in online and print. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications reaching 23 cities representing 72% of the U. S. Hispanic population. Those publications consider El Diario La Prensa. Hoy Nueva York and Fin de Semana in New York. El Mensajero in the San Francisco Bay area. La Opinión and La Opinión Contigo in Los Angeles. La Prensa in Orlando and Tampa and La Raza in Chicago each the leading Spanish language newspapers in their respective markets. ImpreMedia’s titles also consider La Vibra the premier weekly entertainment publication for young urban Hispanics with a circulation of 630,000 in seven key Hispanic markets and Vista magazine distributed in 31 newspapers with one million copies across 23 U. S markets. ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Hispanic merchandise. Teaming up with longtime ARCA aggroup Fast bring in Racing headed by betray ARCA RE/MAX Series back Andy Hillenburg. Bourque steers towards the ARCA Series to act a work year of Motorsports racing. From the NASCAR Busch East Series to the NASCAR Canadian degenerate Series. Bourque has enjoyed extreme success. Now returning to the series he stormed into the diversity spotlight in 2006. Bourque is relying on his Chicagoland debut for his first ARCA top-10 finish.“It is such a distinct recognise to displace the La Raza logos this pass in Chicagoland,” said Bourque a Motorsports icon in his domiciliate country of Canada. “Their marketing goals meet the same objectives we do as racecar drivers which makes us a ameliorate unify. La Raza has an exceptional platform in their industry and when the opportunity came about to bring them to the ARCA RE/MAX Series for the Chicagoland ARCA 200 it was a win-win situation.”“We accept the importance of the ARCA racing audience and welcome them to Impremedia’s growing online and print products. The Chicagoland ARCA 200 race is an excellent opportunity to bring out our award winning newspaper. La Raza and its online version. LaRaza com cornerstones of Chicago’s vibrant Hispanic community. We look forward to a great pass of racing with Pierre Bourque," said CEO of ImpreMedia Digital Arturo Duran. Bourque continued. “I’m looking forward to Chicagoland. It’s great to be reunited with abstain Track Racing for the final intermediate bring in of the toughen. The components undergo come together for us to undergo a great run and reward our new sponsor with a satisfying finish. We are trying to end our racing plans for the 2008 toughen and a good run on Saturday ordain definitely back up displace our plans into overdrive.”The Chicagoland ARCA 200 (134 laps/200 miles) is the 20th of 23 races on the 2007 ARCA RE/MAX Series schedule. The seventh ARCA race held at Chicagoland Speedway is a two-day show. Practice begins Friday. September 7 with a two hour practice session planned from 1:00pm-3:00pm. ARCA SIM Factory impel qualifying is set for later in the day at 5:00pm Local Time. The event ordain take the color flag. Saturday. September 8 shortly after 1:00pm Local measure. The race will be televised be on SPEED from 2:00pm-4:00pm Eastern Time with additional race coverage online at arcaracing com. For more information on La Raza please visit // For more on Pierre Bourque please visit
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